Gambling.com Group Limited (Gambling Group) is set to provide marketing services to licensed online sports betting operators in New York State. This is in anticipation for the start of legal online sports betting in the state on January 8, 2022 at 9am.
“It is difficult to overstate the significance of New York State going live with legal online sports betting,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group.
Gambling Group has developed two New York specific websites where sports bettors can find trusted, comprehensive, and up-to-date information on local sports betting content. The company is also ready to help New York licensed online gambling operators acquire players with its national and international websites, including Bookies.com and Gambling.com.
New York State has more than 20 million residents. This will be by far the most populous state with legal online sports betting. Gambling.com Group has been preparing for New York to go live for several years and launched EmpireStakes.com in 2021.
“As the largest state by population to accept legal sports bets in the US to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world,” said Gillespie. “Gambling.com Group is well positioned to help operators and customers succeed in this new and very exciting market.”
Max Bichsel, Vice President at Gambling.com Group, said college football and the NFL playoffs were a huge catalyst to regulated gambling nationwide, and he is excited to see this come to New York State.
“As a resident of New York, this is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation,” he said. “With passionate sports fans and some of the most storied sports franchises, we expect that the New York market will likely quickly surpass its neighbor, New Jersey, in terms of sports betting handle and Gambling.com Group is prepared to take full advantage.”
