Three Rivers Casino to integrate OPTX technology

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Move comes amid rapid growth in industry for the start-up technology.

OPTX has announced a deal with Three Rivers Casino Resort in a move that will see the company’s casino player data technology integrate with the Florence, Oregon casino.

The move comes amid rapid growth for the Las Vegas-based tech start-up.

Management at Three Rivers has expressed satisfaction at this new chapter in its operations.

According to the casino’s Director of Gaming, Rick Ray: “The decision to go with OPTX was an easy one. After searching for a solution to analyze our data and provide meaningful recommendations, we could not be more pleased to be implementing OPTX.”

The feeling was mutual. As OPTX co-CEO, Brooke Fiumara, commented: “We are excited to partner with the accomplished team at Three Rivers Casino Resort. OPTX is devoted to providing the most extensive solution available in the gaming industry today.”

OPTX’s technology seeks to provide smoother operating for casinos. On both mobile and desktop applications, it allows for end-to-end solutions on slots, marketing, AI, and player development.

Through the rapid computation of data, it promises real-time recommendations for casino operators on how to better exploit insights on player behavior. The ultimate goal is to use data and implement the correct strategies that will bring in more visitors to the casino and increase revenue and overall profitability.

OPTX’s technology has proven to be popular among operators. Designed by industry insiders, and launched as recently as mid-2019, the company has already been integrated into numerous casinos across the country with Oregon’s Three Rivers merely being the latest. 

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