Inside Edge, the British provider of data analytics for sports teams and media, is entering the world of betting after partnerships were announced with BetMGM and Sports Alerts. Their first gambling product, Inside Edge, has also been launched.
The partnership with BetMGM is a two-year one and will see Inside Edge’s Remarkable brand offer insights and game notes for Major League Baseball, the NFL, and NCAAF. The ultimate aim is to increase handle through the use of Remarkable’s AI technology which, both before the game and during the game, can analyze data and provide valuable insights.
The partnership with Sports Alerts will allow users to access the product Reasons, which, for MLB and NFL games, can predict which teams have the advantage, 5-Star Picks, and Inside Edge’s choice to win against the spread.
Finally, there is the new product, Inside Edge’s first one specifically designed for fans in the company's 27-year history. Known as My Inside Edge, it will provide bettors and fantasy sports players with match insights and projections which will help in the decision process.
CEO Randy Istre commented on the new direction for the company: “As Inside Edge continues to innovate and expand our offerings, we are excited to make our debut in the sports betting world in partnership with industry leader BetMGM and the fantastic mobile app developer, Sports Alerts/Luno Software. The power of our Remarkable insights engine in combination with their engaged users creates an elevated experience for fans and sports bettors.”
