Sightline and IGT on Wednesday said IGT will deploy Sightline’s proprietary mobile loyalty platform, JOINGO, as IGT’s preferred mobile app solution for casino operators using IGT casino management technology.
According to a statement issued by the two companies, this collaboration builds on the existing delivery of cashless gaming solutions using Sightline’s digital commerce platform Play+ and IGT’s suite of products, including the IGT ADVANTAGE casino management system, the Resort Wallet and IGTPay cashless solutions and the PlaySports platform.
Sightline said JOINGO enables casino brands to create their own unique mobile apps, which nearly 100 casinos have done nationwide.
The company added JOINGO’s cloud-based system allows operators to send targeted messages, create geofences, and view advanced analytics through personalized and interactive mobile campaigns that it says drive increased reach, loyalty and revenue.
IGT said its suite of casino management products work compatibly with Sightline’s mobile loyalty platform.
In October, IGT and Sightline announced Play+ as a funding method for IGT’s land based cashless wagering solutions, Resort Wallet and IGTPay.
“As the adoption of cashless solutions continues to grow in our space, questions around mobile app strategy come up more and more,” Ryan Reddy, SVP Global PM VLT, systems, payments and poker for IGT, said in a statement. “Working with Sightline to offer their mobile loyalty platform allows us to answer those questions while giving us the chance to focus on what we do best.”
Sightline SVP mobile Kirk Olson added: “Sightline is constantly looking at ways to innovate to improve the customer experience. Expanding our relationship with IGT enhances our ability to transform the casino gaming industry. Leveraging IGT’s leadership across the gaming industry with Sightline’s technology will provide casinos nationally with an innovative, guest-friendly experience that will accelerate the adoption of cashless gaming.”
Both Sightline and IGT were recognized at the 2021 Global Gaming Awards. IGT’s Resort Wallet and IGTPay solutions were awarded Product Innovation of the Year. Sightline’s Play+ was named Payment Solution of the Year.