Pariplay, Rush Street Interactive extend partnership into Colombian market

December 1, 2021

Move grows off of proven success in New Jersey.

Two online gaming dynamos – Pariplay and Rush Street Interactive (RSI) – have announced the extension of their partnership in the Colombia. Following the deal, Pariplay’s extensive game platform will now appear on the website  

It is a worthy match and one not without precedent. 

Pariplay is among the industry’s leading content providers and aggregators. Founded in Sweden and now owned by Aspire Global, it is able to provide the newly-coined with 120 game titles via their Fusion gaming platform. Much of the content has been adapted to suit the preferences of local taste. 

RSI is a well-regarded online gaming and sports company that is highly active in both the US and the Latin American markets. 

The partnership builds off of an earlier one which saw Pariplay’s content become available to RSI customers in the state of New Jersey. There the partnership is known as 

Through this deal, both sides hope to show their commitment to the Latin American market, and they are hoping to add more games to the platform in the coming weeks.  

These sentiments were echoed by RSI CEO Richard Schwartz: “Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our players with a dynamic and personalized mobile playing experience. Given that Pariplay’s high-quality games are already hugely successful with our New Jersey players, we expect our Colombian platers will also enjoy them.” 

Adrian Bailey, Managing Director of Pariplay, struck a similarly upbeat tone on the state of the partnership: “Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.” 


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

Brian Uran - AI has shown casinos new ways to think about business


Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.