BtoBet, FanDuel announce partnership in Brazil
Move marks concerted push into LatAm market by BtoBet owner Aspire Global.
BtoBet’s expansion into the Latin American market continues apace with a deal that will see it provide FanDuel (owned by Flutter Entertainment) with its innovative Player Account Management system as the operator seeks to penetrate the Brazilian market via its Daily Fantasy Sports platform.
BtoBet, owned by Aspire Global, has been steadily moving into the Latin American market in recent years. In Colombia, it has become the leading provider for sports betting since the South American nation began regulating the industry in 2016. Another operator – Betfair (also owned by Flutter) – adopted BtoBet’s technology as it entered the Colombian market in October 2020.
The move into Brazil also marks an extension of BtoBet’s partnership with Flutter.
FanDuel struck an upbeat tone as it announced the continued cooperation. According to New Markets Director Aaron Champagne: “We are excited to extend our partnership with BtoBet for the use of their Player Account Management to offer our Daily Fantasy Sports product in Brazil.”
Continued cooperation for the benefit of the player was paramount in the eyes of the companies. Champagne went on: “We look forward to working closely with BtoBet, and through our shared commitment to offer a unique DFS experience to local players.”
At Aspire Global, the Europe-based company is happy to be making more headway into American markets. As group CEO Tsachi Maimon put it: “The agreement with FanDuel is yet another significant step towards our objective of establishing strong positions in the US and Brazil. Our success in these markets will be important steps in reaching our goal to become a world-leading B2B iGaming supplier.”
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