PointsBet has today announced that, via an agreement with Colonial Downs Group, the company’s subsidiary PointsBet Virginia, has earned a temporary supplier license for the state.
Consequently, PointsBet is set to expand its market influence, providing its scalable cloud-based wagering platform to bettors throughout the state.
“Being awarded the opportunity to offer PointsBet’s market-leading speed and ease of use, unrivaled slate of betting options, and overall in-play excellence to the people of Virginia is a great achievement and responsibility,” commented Johnny Aitken, PointsBet USA CEO.
“Alongside Colonial Downs, PointsBet is proud to partner with the Lottery in Virginia for our first lottery-regulated market license award. We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for.”
The license, awarded by the Virginia Lottery, now allows PointsBet to utilize its partnership with NBC Sports, seeing its brand promoted throughout the Old Dominion. Specifically, NBC will provide PointsBet with year-round, multi-platform media and marketing opportunities across a series of sporting events in the state.
“Colonial Downs Group is proud to partner with PointsBet, a premier sports betting platform and one of the most successful operators in the nation,” added Colonial Downs Group Chief Operating Officer Aaron Gomes. “We are pleased to help bring this gaming option, with an excellent reputation and track record in customer service and unique points of difference such as their ‘PointsBetting’ platform, to our loyal customers and other gamers in Virginia.”