Score Media will roll out its mobile sportsbook theScore Bet later this year.
The 10-year deal gives JEI a percentage of theScore Bet’s mobile sports betting revenue in Colorado.
Toronto-baed Score Media will also pay JEI an initial fee upfront.
JEI VP J.J. Garcia said: “theScore is a market leader in mobile innovation. Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans.”
theScore Bet is part of theScore media app, which has millions of users. Mobile wagering is currently available in New Jersey.
theScore Founder and CEO John Levy said: “We can’t wait to introduce theScore Bet to fans in Colorado later this year. We’ve already seen exciting early momentum from our mobile sportsbook in our launch state of New Jersey. Now we are focused on its multi-state rollout while driving ongoing product innovations to further strengthen the connection between our media and gaming platforms, leveraging our incredibly powerful and highly-engaged sports app audience.”
