Betsperts Media & Technology Group on Tuesday said it has closed on its acquisition of 4for4.com, a sports betting and fantasy football subscription service.
Betsperts CEO Reid Rooney described 4for4.com as a web-based sports betting and fantasy football research, analysis and information site that provides accurate rankings, insightful analysis and state of the art decision support tools for the singular purpose of enabling subscribers to improve in their betting and fantasy football endeavors.
According to Rooney, the acquisition of 4for4 will provide the company’s Fantasy Life app and Betsperts app customers an immediate increase in premium content while creating the platform for continued content expansion for Betsperts Media & Technology Group.
Today’s announcement comes after the recent close of a $6m Betsperts Series A raise led by HBSE Ventures and Verance Capital. Notable investors included NBA players such as Kevin Durant's Thirty Five Ventures and Chris Paul joined the round as well, Rooney noted.
“The addition of 4for4 brings premium content to our users, bolsters our user base, and builds our financial relationship with customers,” Rooney said in a statement. “We have seen tremendous success this football season with the integration of 4for4. All three of our properties – 4for4, Betsperts and Fantasy Life – will have record revenue in 2021.
Josh Moore of 4for4 added: “We are excited to join a growing team in the Betsperts ecosystem. With Matthew Berry on board, and more resources now available to us, we can’t wait to take 4for4 to the next level and help shape the bright future of Betsperts Group.”
