FanDuel Group on Monday said Dale Hooper has joined the company as its general manager of Canada.
Hooper will report directly to FanDuel Group CEO Amy Howe, effective immediately.
In another sign of the growing importance of the Canadian market, the operator said it created the role for Hooper, adding he will be responsible for developing and implementing FanDuel Group’s long-term strategy in Canada, in keeping with the nation’s regulatory and legalization process within each province.
Hooper joins FanDuel Group from Deloitte Canada, where he most recently served as a partner focused on the cannabis industry.
According to FanDuel, Hooper has more than 30 years’ experience of driving large-scale transformation across multiple consumer-driven industries. He served as the president and CEO of Cannabis Compliance Inc. (CCI) until December 2019, when the firm was acquired by Deloitte. While operating as a startup in the highly regulated cannabis industry, FanDuel said Hooper scaled the company to be at the forefront and a leader in the regulatory and operational consulting space.
Before joining CCI, Hooper held multiple leadership roles at Rogers Communications. In his most recent role as chief brand officer, he was credited with delivering key business, customer satisfaction and brand metrics over a three-year turnaround period, including a share price growth of approximately 50%, and played a leadership role in driving the digital transformation to improve the customer experience.
Prior to his tenure at Rogers, Hooper spent 13 years at PepsiCo Canada, where he held chief marketing officer roles at both PepsiCo Foods and PepsiCo Beverages and drove two key business integrations. Hooper began his career at Cadbury Canada, working in a variety of sales and marketing roles.
Hooper earned his bachelor of commerce degree from Laurentian University in Ontario.
“Dale has a proven track record running high growth enterprises along with strong relationships that will be invaluable to our success in Canada,” FanDuel Group CEO Amy Howe said in a statement. “He is a respected leader known for his ability to scale business units effectively, a critical skill set, as we aim to bring the excitement of our sportsbook and online gaming products to Canadian citizens. It is with great excitement that I welcome him to our team.”
Added Hooper: “It is an incredible time to be a part of the growing sports gaming industry, and I look forward to joining Amy and the team as we bring the No. 11 Sportsbook to Canada. I am proud to be joining the industry leader at such a momentous time.”
FanDuel Group consists of a portfolio of brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust and TVG.
FanDuel Group has a presence across 50 states and more than 12m customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia and Scotland.
FanDuel Group is a subsidiary of Flutter Entertainment plc.
