October 13, 2021 Sports Betting, Partnerships

VSiN expands sports betting network to St. Louis

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St. Louis is a key market for VSiN owner DraftKings, whose sportsbook at Casino Queen in East St. Louis is one of the highest grossing in Illinois.

Vegas Stats & Information Network (VSiN) has expanded its sports betting network to St. Louis via a content distribution deal with a local radio station.

St. Louis Business Journal reports that the Las Vegas-based sports media company will launch sports betting-focused content on WGNU 920 AM and 104.5FM.

“We’re thrilled to introduce the St. Louis metro area to this informative and entertaining brand of sports talk,” said Bill Moir, a consultant to WGNU, in a statement, according to STLBJ. “Sports betting education as a 24/7 format, and specifically the expert analysis from VSiN, is a perfect choice for WGNU. We’re excited to be the St. Louis home of VSiN.”

VSiN, which was acquired by DraftKings in March, will remotely stream its content in St. Louis, a metropolitan of 2.8m people. Though Missouri does not offer legalized sports betting, neighboring Illinois does, and DraftKings has one of the state’s top earning sportsbooks at Casino Queen East St. Louis.

In August, the online DraftKings Sportsbook through Casino Queen generated $102m in handle, more than half of all online wagers in Illinois.

The retail sportsbook brought in an additional $1.8m in handle, second most among all brick-and-mortars.

It could be awhile before Missouri enters the legalized sports betting space; lawmakers in the Show-Me State have so far been reluctant to seriously engage with any sports wagering bills.

Even so, DraftKings and VSiN are investing early in the St. Louis market.

“Entering this top 25 market with a strong signal that spans the St. Louis metro area is just the beginning of our expansion plans at VSiN,” said Brian Musburger, founder and CEO of VSiN. “We appreciate the opportunity to collaborate with innovative content providers like the WGNU team to help educate and entertain, even before sports betting is live in Missouri.”

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