DraftKings has today announced the signing of an agreement with the National Hockey League to become its official sports betting, daily fantasy sports, and iGaming partner for the United States.
Concurrently, the operator has agreed a deal with Turner Sports and Bleacher Report to become the exclusive sportsbook and daily fantasy sports provider for their coverage of the NHL.
“As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement,” said Keith Wachtel, NHL chief business officer and senior executive vice president.
"We’re proud to welcome back DraftKings to the NHL family, and look forward to collaborating together with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”
Per the terms of the agreement, DraftKings will be granted access to NHL assets including official marks and logos. DraftKings will also gain access to a variety of integrations across the NHL’s social media products.
“Turner Sports and Bleacher Report have become the home of innovative sports betting content and integrations across all our channels,” said Raphael Poplock, SVP of strategic partnerships, business development, and content acquisitions.
“Our agreement with DraftKings expands and strengthens our relationship, allowing us to further serve fans with the type of sports betting information, entertainment, and quick-resolving betting options that we have pioneered.”
This partnership with Turner Sports will see DraftKings provide daily fantasy content and sports betting information across the broadcaster’s channels, including Bleacher Report and the B/R app.
“The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner,” said Jason Robins, CEO, chairman and co-founder, DraftKings.
“Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”