Hard Rock, Genius Sports agree sports data partnership

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Hard Rock Digital will gain access to Genius’ full data and fan engagement offering, including NFL statistics.

Hard Rock Digital and Genius Sports have today announced the formation of a fan engagement and sports data partnership. The agreement will give the operator’s sportsbook full access to Genius Sports’ betting solutions including official sports data from over 10,000 events per-year, customer acquisition tools, and fan engagement technology.

“Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play,” said Marlon Goldstein, executive managing director and CEO of Hard Rock Digital. "Our aspiration is to build the best brand in digital gaming and betting, and look forward to partnering with Genius Sports on our launch and beyond."

Per the agreement, Hard Rock Digital will gain access to Genius’ full offering. This includes data from the NFL, Nascar, NBA, MLB, English Premier League, Liga MX, and Argentinean and Colombian soccer.

“This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data,” said Mark Locke, CEO at Genius Sports. “Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”

Last week Genius signed a similar agreement with MGM Resorts International and Entain to provide sports data and fan engagement tools to the jointly owned sportsbook BetMGM. The company has also been granted a sports betting license in Connecticut as the state prepares for launch on October 7, 2021.

“We are thrilled that Connecticut has awarded Genius Sports its inaugural online gaming service provider permit, allowing authorized sportsbooks access to our industry-leading solutions,” said Locke. “Genius Sports welcomes the opportunity to work with states like Connecticut, using our official sports data-powered solutions to underpin their authorized sportsbooks.”

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