Betfred Sports to sponsor two NFL shows on The Game Day
Companies look to tap growing appetite for sports betting in the US.
Betfred Sports on Monday said it will sponsor two NFL betting shows from The Game Day network.
The Game Day describes itself as a digital sports media company for the next generation of fans, betting and fantasy enthusiasts.
The sportsbook operator will sponsor two of The Game Day’s flagship NFL shows: Take the Points and Ride With. The network said these series will lead its weekly lineup of NFL content and programming throughout the 2021 NFL season.
Take The Points is a weekly betting debate show. It will be hosted by sports gambling expert and analyst Jordan Schultz. Ride With takes viewers to the stadiums for the biggest game of the week as host Katie Mox places her best bets and finds out if the fans are “riding with” or fading their picks.
Take the Points will feature a variety of guests, including Betfred Sports’ betting experts along with a range of sports analysts. The weekly show will air on Mondays at 12 pm ET starting September 27 via Facebook, YouTube, and Twitter.
Roll With will premier October 6 and appear each Wednesday at 12 pm ET via YouTube and Facebook.
“This is a great brand to partner with to build on our momentum in the US market,” Bryan Bennett, COO of Betfred Sports, said in a statement. “Acquisition marketing is critical to the success of this operation, and we are confident the The Game Day partnership can strengthen our efforts.”
Added Matt Heiman, founder and CEO of The Game Day: “We are thrilled to announce this sponsorship deal with Betfred Sports, which further strengthens our lineup of marquee brand partners. Over the past year, The Game Day has seen significant growth in what has become a highly engaged sports fan base, as we continue to look to service everyone from casual bettors through to the most knowledgeable gamblers. We are pleased that this, in turn, has driven demonstrable engagement and ROI for our affiliate partners.”
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom-based bookmaker that owns and operates more than 1,500 betting shops in the UK as well as online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market.
Betfred USA Sports, a sportsbook sponsor of the Denver Broncos and Colorado Rockies, currently is a licensed operator in Iowa, Pennsylvania, Colorado, Arizona and Louisiana, with Nevada, Washington, and Virginia coming soon pending regulatory approval.
The Game Day provides news, entertainment, real-time updates and resources, including odds, expert picks, and direct access to affiliated sportsbooks and promotions, to its community of more than 3.35m engaged fans and gamblers. The platform’s content can be found across Instagram, YouTube, Facebook, Twitter and TikTok.
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