SCCG and Play Caller Sports pen partnership
Deal set to support Play Caller’s upcoming launch.
Announced today by the company’s founder and CEO, Stephen Crystal (pictured), SCCG Management has entered into a partnership with Play Caller Sports.
Per the agreement, SCCG Management will support Play Caller’s upcoming platform launch by providing strategy and business development services. Soon to launch, Play Caller’s offering consists of an engagement platform that focuses on fantasy sports and sports betting.
Crystal said: “We are focused on aligning with the most innovative companies in the sports entertainment industry with broad applications to the casino gaming industry. Providing strategic guidance and business development support at the earliest stages of a company’s development allows us to have a significant impact on its success.
“Play Caller Sports has a talented team that is focused on one of the most dynamic and fastest-growing areas of our industry. We look forward to introducing their innovative platform to our many strategic partners and influencers,” added Crystal.
This deal marks the continuation of SCCG’s work in America’s growing sports betting market. Recently the company signed an agreement with Scout Gaming to facilitate the gaming group’s entry into the US.
On this partnership, the SCCG CEO, who has over 20 years of experience in the gaming industry, said: “We are proud of the success this team has realized throughout this process. The biggest winners will be the fans who get to experience highly engaging and competitive interaction through the real-time gameplay powered by the Scout Gaming platform. SCCG has been driving strategies to bring social sports betting to restaurants, bars, and arenas, and this is the first execution on this plan.”
SCCG Management is a consultancy and investment firm that specializes in sports betting, iGaming, sports marketing, affiliate marketing, esports, and casino management.
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