888 Holdings has announced the signing of a partnership with the payment technology brand Nuvei to provide instant bank transfer payment solutions to its recently launched US-focused SI Sportsbook.
This recently launched sportsbook marks 888’s first foray into the US sports betting market and utilizes the well-known brand of Sports Illustrated.
“Providing customers with the most convenient secure, and fast payment experience is at the core of what Nuvei does,” said Philip Fayer, Nuvei’s chair and CEO. “We are excited to partner with 888 to provide an iconic brand such as Sports Illustrated the ability to launch strong into the US sports betting and iGaming market, improving its player acquisition strategy through our best-in-class user experience, state-of-the-art risk management and instant payments.”
Per the agreement, SI Sportsbook customers will now gain access to over 10,000 financial institutions across the US through Nuvei’s platform integration with Plaid. Via this method, Plaid ensures consumer transactions are fully authenticated through the company’s user-initiated bank account verification. Nuvei’s proprietary platform also adds conversion-boosting features including one-click deposits for returning players.
“Following the announcement of our strategic partnership with Sports Illustrated, we are thrilled to offer Nuvei’s innovative services to sportsbook fans,” said Yaniv Sherman, SVP head of US at 888.
“With high-growth opportunities across the US, it's important for us to deliver a first-class betting and gaming experience which includes a diverse suite of payment options. Partnering with Nuvei enables us to enhance the player experience and further the position of SI Sportsbook as a cutting-edge platform in the market.”
SI Sportsbook initially launched in Colorado, with Indiana, Iowa and New Jersey expected soon.
Recently, 888 Holdings agreed the purchase of William Hill’s non-US assets from Caesars Entertainment in a deal worth over $3bn. The deal, which was facilitated by Deutsche Bank and Linklaters LLP, is expected to be closed during the first quarter of 2022.
