Aristocrat Gaming enters Washington through BJ’s Bingo & Casino agreement
Deal aims to update the property’s employee and customer experience.
Aristocrat Gaming has today announced the signing of a partnership with Washington’s BJ’s Bingo & Casino. The agreement will see the casino adopt Aristrocrat’s Oasis 360 total casino management system in an attempt to update its employee and customer experience.
“We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market,” Cath Burns, EVP of customer experience solutions for Aristocrat, said.
“Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”
This move marks Aristocrats first foray into the Washington market as it continues to grow its offering throughout the US.
Per the agreement, BJ’s players will gain the opportunity to earn new winnings and bonuses as part of Aristocrat’s platform. Concurrently, the staff at the casino will be able to utilize a new suite of tools that aim to enhance the properties operational efficiency.
Jennynne DeNoble, general manager for BJ’s Bingo & Casino, added: “We are always looking for new and exciting things to bring to our guests. Whether it be a new slot title, expansion projects, or in this case the implementation of brand-new technology.
“We remain committed to our guests and cannot wait to hear player feedback about our new Speed Slots Room & One Link experience.”
As previously reported by Gaming America, Aristocrat will be holding a jobs fair between September 27 and 28 at 3300 Birtcher Drive, Las Vegas. The company states that there are up to 50 positions available for material handlers and assemblers.
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