Genius Sports continues LatAm expansion through Betcris partnership

Betcris will gain access to Genius Sports’ full sports data content offering.

Genius Sports, a sporting data and analysis company, has today announced the signing of a strategic partnership with Latin American sportsbook Betcris. The deal will give the operator full access to Genius Sports’ official sports data content offering. 

Per the agreement, Betcris, which officially sponsors the NFL and MLB in LatAm, will utilize Genius’s platform to offer data, analysis, odds and live video feeds from numerous sports every year.  

This marks Genius Sports’ first venture into Latin America as Betcris becomes the first betting operator in the region to implement the data company’s NFL offering. Genius’ NFL platform includes access to the league’s real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed. 

JD Duarte, CEO of Betcris, said on the agreement: “Betcris’ main mission is to create opportunities, in this case entertainment opportunities for our clients, which is why we seek to partner with companies that allow us to raise the quality of our customer experience and Genius Sports is without a doubt one of those companies. With this agreement, we secure access to accurate and official data that allows us to enhance our product offering for the benefit of one of our most important stakeholders: our customer.” 

Genius Sports recently signed deals with a number of operators as sports betting launched in Wyoming. This includes partnerships with Caesars, Penn National Gaming and 888 via sports illustrated. Aside from the NFL, Genius provides data, odds and analysis for the NBA, MLS, MLB and college sports.

Henry Moore

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