Betway, an online operator with offerings throughout South America and Europe, has today announced a partnership with games developer and publisher Yggdrasil.
Per the agreement, Yggdrasil’s content offering will become available to a wider number of players across several regulated markets via Betway’s platform. This deal includes the suppliers’ entire portfolio, as well as its third-party offerings via the masters program. Furthermore, any product utilizing the company’s Game Engagement Mechanics technology will also become available to Betway players.
“Betway is a hugely recognisable brand and we’re delighted to partner with them across numerous regulated markets,” said Andrew Pegler, director of commercial operations at Yggdrasil. “Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers. We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners growth ambitions in their key regulated markets.”
Paul Adkins, marketing and operations director at Betway, added: “Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.”
Earlier this year, Betway strengthened its presence in Brazil and Latin America through a partnership with FURIA. Through this agreement, Betway took over from Ontario-based bookmaker Rivalry as the team’s official betting partner.
