Lead generation company Leadstar Media on Friday said it has successfully acquired a vendor license in the state of Tennessee.
The Volunteer State launched online sports betting in November 2020.
Tennessee becomes the seventh state in the US in which Leadstar Media is actively offering its products.
According to a statement from the Stockholm, Sweden-based company, being granted an additional license will accelerate Leadstar Media’s strategy to strengthen its position within the US sports betting market.
Tennessee is the 16th largest state by population in the US and the home of two major league sports teams. The state does not have any retail sportsbooks – only mobile and online wagering are legal and regulated in Tennessee.
Leadstar Media said it will be up and running in Tennessee in time for the start of the 2021 NFL season next week.
Leadstar Media's fourth US-facing product, Bookies Bonuses, was launched in August. It primarily focuses on comparing US sportsbooks and betting bonuses.
“We are excited to start offering our products to the people of Tennessee,” Eskil Kvarnström, CEO of Leadstar Media, said in a statement. “Our goal is to operate in every state that is regulated, and this is another step in our journey to create the best products and become leaders in the growing US online betting market.”
Kvarnström added, “American football is by far the most wagered on sports in the US, so being granted access to Tennessee ahead of the upcoming NFL season is positive. We recently expanded our US operations further with a new website and our products are already well-positioned and we are ready to start driving traffic to our partners."
