Sporting Solutions and FDJ to launch Ontario sportsbook
Two companies will work with the Ontario Lottery and Gaming Corporation to launch the Proline+ platform.
Sporting Solutions and FDJ Gaming Solutions have today announced the launch of the Ontario Lottery and Gaming Corporation’s online sports betting platform Proline+. This new sportsbook is among Canada’s first single sports betting platforms to launch since the activity was legalized.
Proline+ is a fully managed solution that utilizes Sporting Solutions’ trading service and FDJ Gaming Solutions Advanced Betting Platform (ABP) to allow players to wager on sporting events from mobile or PC.
“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” said Andy Wright, CEO of Sporting Solutions. “With the recent legalization of single-event wagering in Canada, this is the ideal time to launch Proline+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario.”
Proline+ will launch as Ontario’s only regulated online sports betting website. Players will be able to wager on a number of North American leagues including the NFL, NHL, MLB and NBA. Furthermore, players will have access to bet on both European soccer and college football.
“This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions,” said Xavier Etienne, FDJ, executive vice president and CEO, FDJ Gaming Solutions. “We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook.”
Both Sporting Solutions and FDJ Gaming Solutions operate under their parent company, FDJ Group. Sporting Solutions is the B2B division of the Sporting Group and is a provider of pricing, trading and risk management software and data services to the global sports betting industry.
“OLG is a customer-obsessed organization focused on expanding its digital gaming offering, and launching the new Proline+ means we can welcome more Ontario sports bettors in the space where they want to bet,” added Duncan Hannay, OLG president and CEO. “Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offerings of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from Proline+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”
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