Foxwoods Resort Casino, in partnership with bubly sparkling water, on Wednesday revealedthe launch of the bubly Rainbow Suite.
The two parties said the move keeps Pride celebrations going, and described the new addition to the resort as a “vibrant, interactive suite at Foxwoods designed to celebrate diversity, equality and champion the LGBTQ+ community and culture.”
In a statement, the companies said the Rainbow Suite is a “modern and refreshing celebration of love, acceptance and progress.” The suite features art from LGBTQ+ artists Zipeng Zhu and Noah Camp and photography featuring drag queens from bubly's recent “Drag For All Flavors” campaign adorning the walls.
Interactive installations include the Instagram-ready Magic Mirror, a custom-designed centerpiece rainbow couch in the shape of bubly’s signature smile, an in-suite bubly bar and selfie-worthy light-up rainbow wall made from iconic bubly cans.
“We are thrilled to unveil this amazing new suite experience in partnership with bubly as we remain committed to celebrating and elevating the voices and culture of the LGBTQ+ community,” Jason Guyot, president and CEO of Foxwoods Resort Casino, said in a statement. “We pride ourselves on being an inclusive resort where we not only celebrate diversity and acceptance of our guests during Pride Month, but all yearlong, each and every day.”
Kathy Kennedy, senior director of marketing, PBNA North Division, added, “PepsiCo has a longstanding relationship with Foxwoods, and we are excited to partner to bring the bubly Rainbow Suite to life in celebration of the LGBTQ+ community during Pride month and beyond. As a likeminded brand to Foxwoods, bubly is committed to uplifting and supporting members of the LGBTQ+ community and its allies. The bubly Rainbow Suite exemplifies this support, as well as the unique flavors and vibrant packaging of the brand to help those who stay in the suite crack a smile.”
Monique Sebastian, VP of entertainment and entertainment marketing at Foxwoods Resort Casino, said, “The bubly Rainbow Suite is a special retreat recognizing how our unique distinctions are what makes everyone so special. At Foxwoods, we are proud supporters of the LGBTQ+ community and empower our guests to Live Out Loud, which is part of our resort ethos around celebrating everyone, regardless of race, gender, sexual orientation or religion.”
