The B2B customer acquisition and retention platform Chalkline, which focuses on freeplay and real money games, has today announced it has closed $2.7m in Series A funding.
Chalkline works with sports betting operators and media companies to power real money games for brands including Churchill Downs, Chive Media Group and JACK Entertainment.
This round of funding, which will be used to bolster Chalkline’s product development and commercial momentum, was lead by Parlay Capital Holdings and Patrick Conroy, who in turn joined Chalkline’s board of directors.
Further investment has been received from Afshin Yazdian, CEO, US acquiring, Paysafe, Andrew Braitchouk, group FD, Sports Media Interactive, and Clay Travis of Fox Bet Live and Outkick.
“We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team,” said Daniel Kustelski (pictured), CEO and co-founder of Chalkline. “The North American sports betting and igaming industry is experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”
Chalkline, previously known as Chalkline Sports, is based in Nashville, London and Johannesburg. The company has produced over 20,000 games since its inception.
The B2B firm recently partnered with OfficePools.com to launch its free-to-play offering in Canada. This news came after the passing of Bill C-218, Canada’s single sports betting legislation.
“The team at OfficePools.com are part of the fabric of what it means to be a sports fan in Canada,” said Kustelski on Chalkline’s partnership with OfficePools. “We're ecstatic to partner with the leading community fan site, and to leverage our shared vision and products to deliver fun and education to their passionate audience.”
