French soccer club Paris Saint-Germain (PSG) has agreed an exclusive three-year partnership with the Latin American betting company Playbetr.
The agreement will see the operator benefit from the installation of digital overlay-based advertisement at PSG’s stadium, the Parc Des Princes. This technology will be the first of its kind used in France. According to a statement it “geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster's audience,” meaning viewers in Latin America specifically will see Playbetr advertising.
“We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial,” said Marvin Jones, chief marketing officer of Playbetr.
“Paris Saint-Germain has built a solid reputation of excellence both on and off the field, and we look forward to extending the brand's influence even further across the globe."
The Latin American betting company will also benefit from VIP seats at PSG home games, as well as exclusive meetings with ex-players. Furthermore, Playbetr customers will benefit from a number of exclusive rewards including improved odds.
"We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club's first-ever Official Latin American Betting Partner," added Paris Saint-Germain's chief partnerships officer, Marc Armstrong.
"We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand."
The French club was founded in 1970 and has won 43 trophies since, with 27 being won in the last decade. The team has been home to some of the world’s most famous soccer players including David Beckham, Neymar Jr and now Lionel Messi.
PSG will join over 30 other organizations in partnering Playbetr.
