Jordan Gnat, CEO of Playmaker Capital, a sports media company which also has a focus on sports betting, has recently spoken on the company’s investments and how he sees the North American gaming market developing in the near future.
In an interview with the Globe and Mail, Gnat went into detail on his company’s decision to invest in sports fan sites across North and Latin America in order to create new sports betting markets across the continents.
Playmaker Capital has recently acquired a number of sports betting and media brands throughout Latin America, including in Brazil, Argentina, Chile, Colombia, Mexico, Peru and Ecuador. Gnat stated that becoming affiliate marketing partners to these companies as they bring in new bettors will be key in growing the company.
Speaking on the decision to make these investments, he said: “Playmaker is really a business that is being set up to live at the intersection of sports, gambling, media and technology. And we’re rolling up digital sports media assets, finding assets that we can put together, that we can leverage synergies between them, to be able to build an ecosystem of highly engaged and loyal sports fans that we can deliver to sports betting companies, teams, leagues and Fortune 500 advertisers.
“The regulated sports betting market on this side of the Atlantic is in the top of the second inning,” added Gnat. “The appetite for growth is humongous. So the need to continue to feed the beast is going to be there for quite a while.”
Gnat has worked in the gaming industry for a number of years. He previously held the position of CEO at the bingo hall operator Boardwalk Gaming, and spent seven years with game technology developer Scientific Games.
