BetMGM on Wednesday introduced former National Football League running back Marshawn Lynch (pictured) as a brand ambassador.
The company said Lynch will engage with BetMGM players through a variety of activations, and will appear in BetMGM’s social media content, marketing campaigns, promotions, fan events and other media appearances.
Lynch, commonly referred to as “Beast Mode” for his punishing, highlight-reel running style, played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks and Oakland Raiders.
He earned four consecutive Pro Bowl appearances, one first-team All-Pro selection, and twice led the league in rushing touchdowns. He also helped the Seahawks win their first and only Super Bowlat the end of the 2013 season.
Lynch has parlayed the Beast Mode moniker into business, which has grown to encompass live events, a marketing agency, and an apparel business with a Las Vegas-based retail store and online apparel offering, to name a few. He recently announced his entry into the legalized cannabis category through the launch of his brand Dodi.
He is the founder of the Fam 1st Family Foundation, an Oakland-based philanthropic organization whose focus is the betterment of young black lives within the community.
“Being part of the BetMGM family is dope and an honor,” Lynch said in a statement. “They are the leaders in online gaming so I am excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry [Sanders], [Wayne] Gretzky and Jalen [Rose], I think da' kid is in good company, ya know what I mean?”
Matt Prevost, chief revenue officer, BetMGM, added, “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Born out of a partnership between MGM Resorts International and Entain Plc, BetMGM has exclusive access to all of MGM’s US land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's US-licensed technology, BetMGM offers sports betting and online gaming via brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
Founded in 2018, BetMGM is headquartered in New Jersey.The BetMGM app is available on both iOS and Android, as well as accessible via desktop.