Esports Technologies, Inc., a global provider of esports wagering products and technology, on Thursday said it has appointed Michael Holm as affiliate director.
In this new position, the company said in a statement Holm’s primary objective will be to streamline the Esports Technologies affiliate platform and leverage a network of affiliate partners, “bolstering a consistent level of performance across multiple markets and across a range of products such as esports, sportsbook, casino and play for fun games.”
Esports Tech said Holm brings more than 15 years of online gaming experience, having started his career as a Poker Affiliate in 2004. In 2010, he began working as an operator executive and headed up the affiliate departments for brands such as Redbet, Evoke Gaming and Twin Casino, creating and managing award-winning affiliate programs.
“After 15-plus years in online gaming affiliation, I am absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies,” Holm said in a statement. “This sector is going through an exciting period and I am looking forward to working with my new team and building the ultimate affiliate product for the sector.”
Mark Thorne, CMO at Esports Technologies, added, “I have had the great pleasure of working with Michael on a number of occasions over the last seven years and his knowledge and understanding of the affiliate market is unparalleled, as is his reputation amongst affiliate partners. As we continue to look at expanding Esports Technologies’ product offering, Michael not only is an excellent fit but also is perfectly placed to help us pioneer our affiliate model for esports and our business as a whole as we embark on a period of expansion and development.”
Esports Technologies operates a licensed online gambling platform, gogawi.com, that offers real money betting on esports events and professional sports from around the world. The company said it is developing esports predictive gaming technologies that allow distribution to both customers and business partners.
