Bally’s Interactive and Sportradar agree five-year US sports betting partnership

Agreement expands Bally Bet capabilities.

Sports betting platform provider Sportradar has today announced a five-year sports betting partnership with omni-channel provider of igaming and sports betting content, Bally’s Interactive.  

This new deal will see Sportradar provide Bally’s Interactive with its full complement of pre-match betting services, live betting content and studio content production tools. Bally’s will then use these additional features as the company continues to expand into the North American sports betting market.  

Recently, Bally’s Interactive announced the launch of the beta version of its mobile sportsbook app, titled Bally Bet. The app launched in Iowa a month after the company launched its first ever mobile sportsbook in Colorado. Bally’s plan is to expand the release of this product to additional markets by the end of 2021. 

“We are excited to be working with Sportradar to expand our online sports betting capabilities,“ said Adi Dhandhania, Bally’s senior vice president, strategy and interactive. “This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy.” 

Neale Deeley, managing director, US betting at Sportradar, added: “Sportradar is proud to be working with Bally’s Interactive. Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.” 

Bally’s Interactive launched in 2021 and is headquartered in Las Vegas. The company powers Bally’s Corps omni-channel platform and sports betting, igaming and free-to-play ecosystem. This agreement with Sportradar marks another step in the company’s aim to grow their brand in North America.  

Henry Moore

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