July 21, 2021 Casino, Technology, Partnerships

Reflex Gaming partners with ODDSworks to enter US market

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The UK-based gaming provider will launch two new titles in four states.

Reflex gaming, an omni-channel gaming provider, has today announced its intention to enter the North American gaming market through a partnership with ODDSworks. The agreement will see the British company launch two of its new games in four US states by early 2022.  

Games the company aim to launch include, Moley Moolah, Desperate Dawgs, Sea God and Lucky Gems, which all released in late 2020 or in 2021.   

Previously, Reflex Gaming has partnered with Stakelogic’s Greenlogic program to release its titles. This deal will see the game provider add another partnership to their portfolio in order to expand throughout the US market.  

ODDSworks, which launched in 2020 and is based in Illinois, provides games to legal and regulated gaming jurisdictions in North America. These games are published through the company’s BETguard platform.  

“We have decided to focus our next phase of growth in the US market because we share cultural similarities with the States. Therefore, our games will be easily transferable,” Mat Ingram, CPO at Reflex Gaming said. “We recognized that the US market is highly complex, with each state having different rules and legislations. ODDSworks will bring much-valued knowledge and experience to our collaboration.” 

Speaking on the partnership, ODDSworks CEO, Shridhar Joshi added: “We are proud to bring the best of breed RGS platform to the United States online gaming market. Combined with ODDSworks’ content, this feature-rich, long-running platform has the capacity, speed, reliability and uptime to enable ODDSworks to become a major force in online gaming.” 

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