IGT brings PlaySports platform to Colorado’s Ute Mountain Casino
International Game Technology announced it has reached a multi-year agreement with Ute Mountain Casino, which will receive IGT’s PlaySports self-service kiosks and turnkey services.
The partnership marks IGT’s latest entry into the Centennial State. In November 2020 the company brought its PlaySports platform to Maverick Gaming, which owns three Colorado casinos.
Ute Mountain Casino is located in the southwest corner of Colorado, near the Four Corners borders of New Mexico, Arizona and Utah. The state’s first tribal gaming facility, Utah Mountain Casino offers slots and table games and includes a 90-room hotel.
The casino is scheduled to open its sportsbook at the end of August, according to general manager Rick Sheer.
“IGT is honored to help Ute Mountain Casino grow its PlaySports-powered sports betting enterprise from the ground up,” said Enrico Drago, IGT PlayDigital Senior Vice President. “Our experienced trading team will ensure Ute Mountain Casino maximizes the full potential of the PlaySports platform’s integrated Player Account Management module and create compelling offers and promotions that will help build player loyalty and drive growth. IGT PlaySports has been processing sports wagers in Colorado since the first day of legalized sports betting in the State and we look forward to extending that momentum with Ute Mountain Casino.”
IGT has launched PlaySports at more than 40 gaming outlets across the United Statees.
The supplier will announced its next quarterly earnings report on August 3.
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