Scientific Games Corporation today announced the beginning of a global distribution partnership with gaming developer Playtech. The deal aims to allow both organizations to mutually benefit from each other's distribution capabilities across the United States, Latin America and Europe.
Per the agreement, Playtech’s software will be available to operators via Scientific Games’ Open Gaming System. This will see all of Playtech’s content, including its slots, table games and live casino products, to be integrated with Scientific Games’ features and promotions set.
The deal will first come into play in New Jersey with more states to follow.
“Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond,” said Jordan Levin, group CEO, digital, at Scientific Games. “This latest partnership once again demonstrates the key role that Open Gaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets. We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”
The Open Gaming System is an igaming aggregation platform that currently allows operators access to over 2,500 games.
“This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on igaming across the globe,” said Playtech COO Shimon Akad. “A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers. This partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe whilst also provide our customers in those markets with an even richer portfolio of exciting igaming content. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states.”
