The online and mobile sports betting brand BetRushmore has agreed a deal with analytics and marketing platform Intelitics. This will see Intelitics become the sportsbook’s exclusive user acquisition partner in the United States.
The news comes as BetRushmore prepares for their online launch in Iowa and the opening of a land-based sportsbook in their home state of South Dakota.
This agreement will see Intelitics take charge of the sports betting platform’s marketing, user acquisitions and tracking activity. More specifically, this will allow it to have control of marketing campaigns, branding and acquisition spend for affiliates and other paid media.
“We are thrilled to have been chosen by BetRushmore to handle all of the operator’s marketing and user acquisition activity, first in Iowa, where it will make its online sports betting debut and then in the other states it enters,” said Allan Stone, CEO of Intelitics. “With player acquisition costs already high, it is important for operators to ensure they are getting the best return on ad spend and our proven approach and market-leading platform and analytics tools allow us to do this for our partners. BetRushmore has a great brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA is on point.”
Intelitics will collect and record data via their platform and provide real-time insight into the sportsbook’s performance. This allows for rapid changes in approach to marketing and user acquisition.
“On making our market debut in Iowa, we want to hit the ground running and ensure our marketing and user acquisition strategies and activities are right from day one, and to do this we knew we needed to identify the right partner,” said Gary King, president of BetRushmore.
“In Intelitics, we have a team of expert marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with the optimum return on investment.”