Gambling.com appoints Max Bichsel as US lead
Max Bichsel will lead Gambling.com Group’s US business, switching from the position of US Director of Sales for Kambi.
Bichsel will be tasked with developing strategic and commercial partnerships for Gambling.com as the affiliate attempts to grow in the US sports betting and online gambling market.
Bichsel joined Kambi in spring 2018 following the repeal of PASPA
At Kambi, Bichsel oversaw partnerships with top sportsbooks and clients including DraftKings, Rush Street Interactive, Penn National and 888.
“Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Gambling.com Group is best positioned to benefit from this expansion of regulated online gambling in the United States,” Bichsel said.
“I look forward to working with the group’s clients, building teams and creating new partnerships to expand the group’s footprint in the US. and solidify the company’s position as leaders in online gaming and sports betting.”
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