Unibet, a part of Kindred Group, on Wednesday said it is collaborating with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick (Pictured) to further grow its presence in the United Statesmotorsports market.
This is Unibet’s first US partnership within NASCAR.
Kindred Group and Unibet will serve as a primary sponsor for two NASCAR Cup series: one at Indianapolis Motor Speedway and the other at Martinsville Speedway in Virginia.
Unibet also will serve as the primary sponsor during the NASCAR Xfinity Series race in Indianapolis, with Kevin Harvick as the driver.
On August 14, Unibet will make its debut as a NASCARsponsor at Pocono Raceway in Pennsylvania, with Harvick and the No. 4 Team.
As the official sportsbook of NASCAR, Unibet said its exclusive partnership will connect Stewart-Haas Racing’s fan base via various meaningful activations throughout the season.
“Sponsorship is an important part of our marketing initiatives in the states where sports betting is legal,” Manuel Stan, SVP USA, Kindred, said in a statement. “Racing fans are extremely passionate about their sport and their driver in particular. Unibet exists for this reason, to enhance fans’ passion for their sport. Our platform is straightforward, easy to understand and filled with insights that allow our players to make informed bets. Integrating Unibet into the sport that fans watch and cheer for is the best way to tell our story. We are By Players, For Players.”
Brett Frood, president, Stewart-Haas Racing, added, “We are proud to represent and work with Unibet, now and in the future. Fans are the lifeblood of our sport and Unibet offers a new and insightful way for fans to engage with our sport in a meaningful way. We are looking forward to kicking off our partnership with Unibet at Pocono, where Pennsylvania residents can experience Unibet's offerings firsthand.”
