BETER has revealed it will enter into a partnership with Bayes Esports in an effort to supply odds on gaming tournaments with greater accuracy and speed.
Bayes Esports work to collect data on competitive multiplayer games to be used in analysis and betting.
This agreement will see Bayes Esports provide real-time data for major esports tournaments hosted by BETER, thus allowing BETER’s trading department to offer odds with a greater degree of accuracy.
Experts suggest that over the next two years, esports viewership will increase 9% annually, tapping into the ever increasing market of global gamers. Consequently, this would allow esports content to reach an audience of 643 million by 2023, making now an optimum time to improve the quality of service offered.
“We’re proud that we signed a partnership agreement with Bayes Esports,” said BETER CEO, Alex Barker. “It will definitely help us achieve the goals set for 2021: to maximise the distribution of our content to new clients and markets. For more than three years, we continue to make BETERable content, as well as help our clients to harness new market opportunities and provide thrilling content for bettors.”
VP esports betting services at Bayes Mark Balch added: “We see this partnership as a great synergy of client-focused services and robust solutions. By combining our technology-driven products and machine learning algorithms with BETER’s trading team’s experience, we will make a real impact in the betting industry,”
This partnership sees esports betting inching closer to matching the speed and accuracy of mainstream sports betting, as companies attempt to harness the massive potential of competitive multiplayer esports events.
