LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content, on Friday said it has signed a partnership agreement with StatHero.
LiveXLive is the owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions.
StatHero is a new entrant in the daily fantasy market, having recently launched its Daily Fantasy Sportsbook.
Per the agreement, terms of which were not announced, StatHero will be the exclusive place to wager on this weekend’s Social Gloves: Battle of the Platforms.
Organizers say the Social Gloves fight cards feature the world’s largest social media stars from YouTube versus the icons of TikTok. The bouts are part of a live, pay-per-view, pop culture festival combining boxing, music, esports, fashion and NFTs that will take place June 12 at Hard Rock Stadium in Miami Gardens
The main event will see Austin McBroom, founder of The ACE Family, squaring off against TikTok star and teen idol Bryce Hall.
There will be live performances from DJ Khaled, Lil Baby Migos and more of today’s music artists.
Those attending the event and watching via PPV will have the chance to win cash prizes and seat upgrades by wagering at StatHero’s Daily Fantasy Sportsbook.
“We are thrilled to partner with StatHero on Social Gloves: Battle of the Platforms,” Dermot McCormack, president of LiveXLive, said in a statement. “Their platform taps into our fans’ passion for the event and their favorite fighters by offering players the opportunity to get in on the action. Adding fantasy sports betting is the perfect complement to our LiveXLive’s flywheel business model - listen, watch, attend, engage and transact.”
Jason Jaramillo, StatHero’s founder and CEO, added, “We could not think of a better way to introduce the first Daily Fantasy Sportsbook to the world. The buzz of Social Gloves: Battle of the Platforms has been contagious, not only with the fans but with fantasy sports players as well. For the millions of fans of Tik Tok and YouTube StatHero and LiveXLive have now made the experience greater by allowing fans to win money on their favorite fighters.”