LOTBA closes early purchase phase ahead of Christmas lottery draw
The city lottery completes its early purchase promotion as La Grande de la Ciudad moves into its final sales phase ahead of the Extraordinary Christmas Draw.
Lotería de la Ciudad de Buenos Aires (LOTBA) has completed the final early purchase draw linked to its flagship Christmas lottery product, La Grande de la Ciudad, as the operator enters the final sales phase ahead of the Extraordinary Christmas Draw scheduled for December 27.
The last advance purchase draw was held on December 22 and marked the conclusion of a promotional cycle designed to stimulate ticket sales ahead of the main event. The initiative forms part of LOTBA’s broader commercialization strategy for one of its highest-profile lottery products of the year.
La Grande de la Ciudad will culminate with the Extraordinary Christmas Draw, which will award a first prize of US$500,000. The prize structure also includes multiple payouts in local currency, reinforcing the draw’s position as a key seasonal revenue driver within the city’s regulated lottery market.
Beyond the top prize, the draw features a tiered distribution model with secondary prizes, alongside additional awards based on ending number combinations. This structure is designed to expand the number of winning outcomes while maintaining a headline jackpot capable of driving late-stage demand.
The Christmas draw will take place at LOTBA’s official draw hall and will be broadcast through public television and digital streaming channels.
For LOTBA, the Christmas lottery represents a central component of its annual product calendar, combining high sales volumes with strong public engagement. The completion of the early purchase phase signals the transition toward peak activity days, which traditionally concentrate the highest levels of ticket sales and revenue generation for the operator.
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