Buenos Aires Lottery sponsors social impact awards program
The Buenos Aires city lottery operator renewed its support for the social-impact awards program as part of its Hablar es Ganar (
Lotería de la Ciudad, in Buenos Aires, has renewed its support for the 2025 edition of Premio Abanderados, an awards program recognising individuals leading social impact projects across Argentina, as part of its institutional campaign Hablar es Ganar (To Speak is to Win).
The initiative, promoted by broadcaster El Trece, one of the main TV channels of the country, alongside Luz Libre and Fundación Noble, received more than 750 applications this year. Eight finalists were selected, with Juan Zemborain of Empujando Límites ultimately winning the award.
Other finalists included Sandra Bulacio (Mujeres con Oficios), Guillermo Colobraro (Grupo Pier), Jerónimo Walter Díaz (Benjaminos Sinfónica), Malena Famá (Fundación Multipolar), Martín Herrero (El Pase), Demian Niedfeld (Semillero Digital) and Carolina Roldán (Orillas).
Eva Frontera, Manager of Gaming Regulation at Lotería de la Ciudad, said the partnership reflects shared values in promoting community-based initiatives: “We support Abanderados because of the stories. The impact and work they carry out is admirable. In addition, we at Lotería share that charitable purpose, since everything collected goes to Social Development.”
Lotería de la Ciudad operates as the official gaming authority for the City of Buenos Aires and manages a portfolio of land-based and digital gaming products under a regulated framework. The entity channels all proceeds into social development programmes, supporting public welfare policies across the capital.
The operator began its involvement with Premio Abanderados in 2022 and has maintained its support as part of a broader strategy focused on responsible gaming, community engagement and social inclusion.
Premio Abanderados highlights grassroots initiatives addressing social, educational and cultural challenges through locally driven projects across Argentina.
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