FanDuel as part of the agreement will work with its team, league, and media partners to grow the campaign across digital, radio, television, and in-venue media. The sportsbook operator, along with the AGA, aims to have the responsible gaming content live by May 2021.
“As the mobile gaming industry leader in the US, we believe promoting responsible gaming behaviours is a core tenet of growing our business and the industry as a whole,” said FanDuel Group CEO Matt King.
“We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative, and we encourage other operators to join us.”
Have a Game Plan was launched by the AGA in late 2019, with FanDuel joining the likes of the NHL, NASCAR, the PGA TOUR, the Vegas Golden Knights, and Monumental Sports and Entertainment as official campaign partners.
AGA president and CEO Bill Miller commented: “FanDuel's commitment to support and grow Have a Game Plan couldn't come at a better time. Responsibility to our customers has always been a pillar of AGA member operations.
“Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it - gaming operators, media companies and leagues and teams. We're excited to have a partner like FanDuel to help extend this important initiative.”