Galerabet announces partnership with Pacaembu Arena
The long-term contract between the operator and the arena is valid until 2030.
Galerabet has entered a new sponsorship agreement with the Mercado Livre Arena Pacaembu, securing brand presence and hospitality rights at the São Paulo’s sports and entertainment venues.
The contract, valid until July 2030, grants the operator visibility across key areas of the stadium during matches, concerts and large-scale events.
This includes signage in premium locations, access to corporate spaces such as boxes and terraces, besides the permission to use the athletics track for content production, photoshoots and promotional actions.
For the arena, the new partnership strengthens its commercial ecosystem at a time when the revamped Pacaembu seeks to consolidate itself as a multi-purpose cultural hub.
“The arrival of Galerabet integrates our brand ecosystem and strengthens the arena’s activations calendar,” said Thiago Savoldi, the arena’s director of business and experiences,.
Savoldi also emphasized the venue’s focus on high-quality experiences and market best practices.
Beyond sports, Galerabet has a partnership with São Paulo’s Independent League of Samba Schools and supports the city’s major Carnaval parades.
In a statement, the operator highlighted that responsible gaming initiatives will be at the core of the activities that are being planned for the arena.
“Galerabet has very clear and objective values when partnering with major companies and this agreement reflects exactly that moment, aligned with the principles that have always guided us,” said Marcos Sabiá, Galerabet’s CEO.
“We know how much this partnership means in terms of scale and visibility, but also in leveraging the size of this sponsorship to bring content and activations related to responsible gaming to the public.”
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