Five states of gain: How Wazdan powers regulated growth across the US
Michal Imiolek, Chief Executive Officer at Wazdan, explains how it has developed its presence in the States.
The United States is often described as the land of opportunity, but for iGaming suppliers, it is also a land of complexity. Every state sets its own rules, every regulator has its own expectations and every player base behaves differently. There is no single license and no shared recognition between states. For international suppliers, this structure makes the market challenging but also rich in potential. So, the question is: How do you build scale in a system created to be separate?
Wazdan has spent the past four years finding that balance. Our expansion across five regulated states – New Jersey and West Virginia in 2021, Michigan in 2022, Pennsylvania in 2024 and Delaware in 2025 – has been shaped by one clear principle: Grow sustainably and adapt locally. Each launch has required a tailored approach, from unique certification processes to player engagement strategies, a method that takes time, but one that ensures every market entry is built to last. Our focus has never been on how quickly we can expand, but on making sure every step forward is deliberate and lasting.
Unlike Europe’s more unified model, the US operates on a state-by-state basis, with each regulator bringing its own expectations and opportunities. Entering a new state means going through another round of licensing, auditing and approvals, often with different technical requirements. Is it a demanding process? Yes. But does it reward those who take the time to do things right? Absolutely.
Gaining success in the US starts with trust and the relationships that grow from it, and compliance has been at the heart of our strategy from the very beginning. Our team works closely with regulators, certification bodies and platform partners to make sure every release meets the right standards for fairness, security and player protection. It is a process built on transparency and respect, and it is that which allows us to grow with confidence. After all, credibility is not claimed; it is proven over time, and in a market that values integrity above all else, trust is everything.
It is worth remembering that no company grows in the US market alone, and partnerships are what make progress possible. The industry rewards those who collaborate rather than compete in isolation. We believe real success comes from understanding what players want in each state. We work side-by-side with operators to go beyond the numbers and gain a genuine sense of how players engage, then adapt volatility levels, bonus features and promotions to reflect those insights.
In states where lotteries lead regulation, we ensure our technology and processes align with their systems and responsible gaming standards. It really is quite simple if you approach it the way we do – every relationship is built on the same goal: Helping our partners grow while supporting a stronger, more trusted market overall.
Our commitment to collaboration extends to the products we create. Our proprietary features, including Volatility Levels, Cash Infinity, Collect to Infinity, Hold the Jackpot and Chance Level have been instrumental in helping operators stand out. They give players greater control and variety while delivering measurable results. Together, these mechanics show that innovation and regulation can work hand in hand when guided by a shared focus on quality.
That philosophy reflects what we see across the wider US market, where growth continues to gather pace. According to the G3 USA Market Report 2025 – Part 1, the online casino sector generated more than $6.2bn in revenue in 2024, an increase of almost 30% year-over-year. Michigan and New Jersey continue to lead, with Pennsylvania quickly expanding its share. The report notes that while the absence of a federal framework presents challenges, it has also inspired greater innovation and stronger partnerships, which is something we have experienced first-hand.
Our journey across five states has shown that lasting growth in the US takes patience and a willingness to listen. True progress is measured not by how quickly you enter a market, but by how long you remain part of it. Each new market has deepened our understanding of what players value and what regulators expect. It has reminded us that success is not earned by being the first to arrive, but by being trusted to stay and evolve.
Real progress happens when growth is earned, not rushed, and when you become part of the market rather than a visitor passing through.
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