Winners acquires Moneyline Sports to strengthen AI betting technology
Winners gains full control of Moneyline Sports’ analytics platform and predictive models.
Key Points
- Moneyline shareholders will hold an 85% stake in the merged entity, while Winners gains full ownership of Moneyline’s assets and IP
- The deal integrates Moneyline’s AI-powered prediction tools and Bettor Chat platform to enhance Winners’ sportsbook and data operations
Winners Inc. has completed the acquisition of Moneyline Sports, a Nevada-based sports betting technology and analytics company, in a move that expands its portfolio of AI-driven tools and predictive solutions for the betting industry.
The transaction gives Winners full ownership of Moneyline’s intellectual property and operating assets, while Moneyline shareholders will retain an 85% stake in the merged entity. The agreement also maintains Moneyline’s existing management team to ensure continuity as the companies integrate their operations.
According to Winners, the deal accelerates its strategy to deploy machine learning and data analytics across its betting products. Moneyline’s technology suite includes the Bettor Chat messaging platform and proprietary predictive models that power player prop and market analysis.
These systems are designed to support both peer-to-peer and parimutuel markets, enabling applications in B2B and B2C environments.
Wayne Allyn Root, outgoing CEO of Winners Inc., said: “We are thrilled to have officially closed this acquisition with Moneyline Sports, marking a major milestone in the company’s history. After many months of merger considerations and strategic planning, the WNRS leadership team has decided to refocus its efforts in a new direction that we believe will be more advantageous for the company’s growth and in the best interest of our shareholders.
“We intend to hit the ground running with my new role as spokesperson and rainmaker for the Company, using my news and media outlets with additional new announcements over the coming days and weeks.
He also added that the partnership represents a key turning point for Winners Inc., combining Moneyline’s AI-powered systems with its existing platform to build a more data-centric sports and media business.
Good to know: On a similar move, Gaming Analytics has partnered with Mindway AI to integrate artificial intelligence tools
Moneyline Sports CEO B. Michael Friedman said the partnership allows the company to accelerate its expansion into predictive analytics and trading automation. He added: “Combining our AI capabilities with Winners’ public market access and operational scale will strengthen our position in a rapidly evolving industry.”
The companies stated that Moneyline will maintain operational independence while contributing its data modeling, chat interfaces, and pricing engines to Winners’ broader ecosystem. The integration is expected to enhance user engagement and betting precision through adaptive, real-time analytics.
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