Jackson at G2E 2025: ‘We want to be the Number 1 operator in the US’
The Flutter CEO discussed future growth strategies within the American market.
Key Points
- The executive spoke on the advantages of pursuing both US and international expansion
- The Flutter CEO said the company values diversification within the industry
Flutter CEO Peter Jackson recently shared a few company highlights, as well as some ongoing goals for both Flutter and FanDuel this week at the Global Gaming Expo (G2E) in Las Vegas.
Jackson was one of three speakers during Tuesday morning’s G2E Keynote panel.
According to the CEO, one company objective is continued expansion within the US market.
Jackson commented, “Our strategy is very clear. We want to be the number one operator here in the US, and we also want to have these gold medal positions globally, like other digital industries.”
The executive listed some key elements for achieving this company goal.
“We believe scale is very important,” Jackson said. “But diversification is also important in our industry specifically. And I think whilst we aspire to keep growing the business, we have to also ensure that we can keep nimble improved quickly.”
While discussing what Flutter and FanDuel hope to achieve in the future, Jackson celebrated past accomplishments.
He said, “We’re obviously delighted with the position that we have here in America as the number one sports betting and iGaming business.”
Good to know: Flutter is the parent company of FanDuel, a major sports betting and online gaming operator in the US
The executive also addressed the gaming company’s focus on global growth, and outlined what it could take to reach this goal.
“When we look at the opportunities, there are very significant ones ahead of us that the town addressable market internationally,” he said. “We think by 2030 will be nearly $300m, considerably bigger than the opportunity in North America.”
However, Jackson noted extending expansion in both markets matters to the company.
He said in closing, “We see opportunities to share some expertise and things between them.”
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