The partnership will consist of cross-marketing opportunities and social media promotions. BetMGM will also receive rights to player imagery, team logos and additional team assets for marketing purposes.
Benedikt Scholz, Head of International / Commercial & New Business at Borussia Dortmund, said, "We are very pleased about this partnership with BetMGM as our new regional Partner in the U.S. It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the U.S. market."
Borussia Dortmund is one of Bundesliga’s most popular franchises. Based in the western Germany state of North Rhine-Westphalia, Borussia Dortmund is one of the most successful modern German teams.
They won the Bundesliga championship in 2011-12 and finished runner-up in each of the last two seasons. In 2015, Deloitte named Borussia Dortmund the 12th wealthiest soccer team in the world.
“BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,” said Matt Prevost, Chief Revenue Officer, BetMGM. “As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany's most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
Bundesliga grew in popularity among American sports bettors early last summer as the league became one of the first to return to action amidst the Covid-19 pandemic.