Imagine This G2E Preview: Curated focus
Imagine This COO Adam Bullock shares how the supplier is preparing for the G2E conference in October, as well as which products will be on display throughout the event.
With G2E approaching in October, what type of products will Imagine This be looking to showcase at the event?
At G2E, Imagine This will unveil a curated selection of today’s most in-demand and trend-forward products, handpicked to engage and excite casino players. Our product development team is focused on identifying items that drive incremental trips and player retention. Expect to see fresh innovations in categories such as consumer electronics, kitchen and home essentials, premium cookware and bakeware, fashionforward apparel, wellness products and small home appliances.
For a company supplying various sectors of gaming and hospitality, what feedback is Imagine This hoping to receive at an event such as G2E?
At Imagine This, client feedback is the cornerstone of our product and program development. G2E gives us the chance to hear directly from industry leaders about what’s working, what needs fine-tuning, and what’s next.
We’re particularly interested in feedback around product categories, reward program performance and creative new ways to deepen player loyalty. We are equally interested in learning from guests about their experience, including preferred redemption days/times, gift perception and more. Our goal is always to listen first and evolve our offerings based on the real-world challenges and goals of our partners. We’re here to serve the operators, not the other way around.
As G2E celebrates its 25th anniversary, how has the event helped to grow not only Imagine This, but the industry as a whole?
G2E is the Super Bowl of gaming events, and as our co-founder Shawn Keep often says, it’s where the future of our industry is shaped. The opportunity to meet face-to-face with clients and peers fosters deeper relationships, more meaningful conversations and longterm growth.
This year’s show is especially meaningful, as both G2E and Imagine This celebrate their 25th anniversaries. It’s a powerful reminder of how closely our journey has mirrored the evolution of the gaming industry itself.
What sectors of the gaming industry does Imagine This believe are growing most rapidly and how do you see this being displayed at G2E?
AI is rapidly transforming the gaming industry, from back-of-house operations to personalized player engagement. Imagine This believes we are only beginning to unlock the full potential of AI. Whether it’s dynamic player segmentation, predictive gift optimization or real-time inventory management, AI has the power to improve efficiency and elevate the player experience.
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