William Hill appointed as new sportsbook operator of Virgin Hotels Las Vegas
The operator currently serves as the Official Sports Betting partner of the NFL and NHL, as well as holds similar positions for both the Vegas Golden Knights and Las Vegas Raiders franchises.
Key Points
- As part of the collaboration, William Hill will launch an expanded sports wagering offering and “increase the footprint” of retail betting kiosks at Virgin Hotels Las Vegas
- Virgin Hotels Las Vegas debuted its Cherry Rewards program in March, allowing members to earn and redeem points on dining, retail, gaming and more
Virgin Hotels Las Vegas has officially chosen William Hill as its new sportsbook operator, set to include an increased sports betting offering from William Hill as well as an expanded footprint of retail betting kiosks throughout the property.
“We couldn’t be more excited to partner with William Hill to elevate our sportsbook experience,” Virgin Hotels Las Vegas President Cliff Atkinson said.
“William Hill is the right strategic partner for us given its track record of providing an unmatched retail and mobile sports betting experience in Nevada. This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”
The operator currently serves as the Official Sports Betting partner of the NFL and NHL, as well as holds similar positions for both the Vegas Golden Knights and Las Vegas Raiders franchises. William Hill is part of the Caesars Digital brand following the sportsbook’s sale to Caesars Entertainment for approximately $4bn in April 2021.
“We are grateful to partner with Virgin Hotels Las Vegas and launch a William Hill Sportsbook at the property,” William Hill SVP and Chief Development Officer Dan Shapiro said.
Good to know: Virgin Hotels Las Vegas appointed John Fechik to SVP of Casino Marketing on March 5 where he now oversees all marketing strategies and initiatives for the property, helping to drive growth and enhance guest experience
“Our sports betting product offering in Nevada stands apart and will help attract new guests to the property as we work closely with the Virgin team. For the first time, Virgin Hotels Las Vegas guests will be able to sign up for mobile sports betting via the William Hill Nevada app and make cash transactions on-site, delivering a seamless experience.”
On March 20, Virgin Hotels Las Vegas, part of the Curio Collection by Hilton, introduced its new casino and loyalty rewards program, Cherry Rewards, as part of a celebratory weekend for guests of the property.
The loyalty program allows members to earn and redeem points on nearly every dollar spent throughout the resort, whether from dining, the resort pool, retail or gaming.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
