Cherry Rewards debuting at Virgin Hotels Las Vegas on March 20
The loyalty program will allow members to earn and redeem points throughout the resort on purchases from dining, the resort pool, retail and gaming.
Key Points
- From March 20-23, new and existing casino members will be invited to a launch weekend, including exclusive casino activations such as a $50,000 slot tournament
- On March 21, punk music artist Danzig will perform at Virgin Hotels Las Vegas, followed by The All-American Rejects on March 22 to close out the weekend’s festivities
Virgin Hotels Las Vegas, part of the Curio Collection by Hilton, will be introducing a new casino and loyalty rewards program, Cherry Rewards, on March 20 as part of a celebratory weekend for guests of the property.
“We’ve spent months meticulously refining Cherry Rewards in order to bring a unique offering to Las Vegas,” Virgin Hotels Las Vegas President Cliff Atkinson said.
“This is a game-changer for our casino and the market, and we are so excited to kick off this new era at Virgin Hotels Las Vegas!”
The new loyalty program will allow members to earn and redeem points on almost every dollar spent throughout the resort, whether from dining, the resort pool, retail or gaming. Members of Cherry Rewards will also have access to exclusive rates on rooms and suites, cabanas at the resort’s multiple pools and advanced entry for show and concert tickets.
Good to know: Culinary Workers Union Local 226, the Bartenders Union and Virgin Hotels Las Vegas reached a deal regarding a new contract for union employees on January 23
From March 20-23, new and existing casino members will be invited to the launch weekend, which includes exclusive casino activations such as a $50,000 slot tournament. Virgin Hotels Las Vegas will award the top 50 players with a total of $50,000 worth of free slot play, as the top winner is set to earn $25,000 in free slot play.
On March 21, punk music artist Danzig will perform at The Theater in Virgin Hotels Las Vegas, followed by alternative rock band The All-American Rejects on March 22 to close out the weekend.
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