Superbet partners with Brazilian influencer to promote responsible gaming

Daniel Fortune, a Brazilian influencer, has entered into a strategic partnership with Superbet to boost responsible gaming.

The brand, which currently sponsors São Paulo FC and Fluminense, seeks to expand Fortune’s influence in Brazil’s rapidly growing gaming market while reinforcing its commitment to promoting safe gambling practices.

Regarding the partnership, Fortune said: “Superbet has been heavily investing in the Brazilian sports scene and brings values that align directly with what I advocate in responsible gaming,” highlights Daniel Fortune.

“We are at a decisive moment for the Brazilian betting market, where the sector’s rapid growth must be accompanied by solid and ongoing player education. This partnership aims to strengthen the culture of responsible gaming, a key aspect to ensure a safe and conscious experience for players.”

According to the brand, Superbet is currently focusing its operations in Brazil on strategic partnerships with sports professionals and major football clubs to increase market presence and brand awareness.

The influencer has an extensive portfolio of partnerships with over 20 betting operators, including established brands such as Betnacional, Esportes da Sorte and Faz1Bet. 

His involvement extends beyond commercial partnerships to include collaboration with the Brazilian Company for Compulsive Support (EBAC), an organization providing free assistance to individuals experiencing compulsive gambling behaviors.

Good to know: Superbet turned São Paulo FC’s stadium banner into 2,000 sleeping bags for people experiencing homelessness

In addition to his commercial partnerships, Fortune has recently established a strategic alliance with Beatriz Gimenez, who serves as VP of the Betting and Responsible Gaming Commission of the São Paulo Bar Association (OAB-SP). This collaboration aims to further advance responsible gaming initiatives throughout Brazil’s expanding betting market.

The partnership between Fortune and Superbet reflects trends in Brazil’s gaming sector, where responsible gaming is gaining emphasis, particularly following a high-profile case involving influencers, the infamous “Jogo do Tigrinho” and illegal betting, which is currently under judicial review.

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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