Dave Kissel named CEO of Good Giant
Kissel joins as the first executive hire to lead the combined agency group owned by Merit Capital Partners and Six Pillars Partners.
Key Points
- Kissel brings over a decade of leadership experience from DDB Chicago, including roles in strategic operations and global business management
- The appointment supports the growth of independent agency holdings that emphasize agility, specialization and client focus
- Kissel will collaborate with existing leadership to drive creativity, data-driven innovation and measurable client results
Good Giant and Two by Four have announced Dave Kissel’s appointment as Chief Executive Officer of the combined group, owned by Merit Capital Partners and Six Pillars Partners.
Kissel transitions from his position as Managing Director at DDB Chicago, where he spent over a decade.
The appointment represents the inaugural executive hire for the newly formed private advertising agency holding group. Kissel will work alongside the existing leadership team, which includes Rich Sullivan as CEO of Good Giant and David Stevenson as CEO of Two by Four.
This appointment seeks to support the growing role of independent agency holdings, which show different performance characteristics compared to larger conglomerates due to their agility, specialization, and client focus.
Dave Kissel stated: “I’m thrilled to join Good Giant and Two by Four, with their stellar teams and creative legacies. Drawing on my diverse experience across agencies, media, and start-ups, and inspired by pioneers like Bill Bernbach and Keith Reinhard, I’m committed to amplifying the remarkable work already underway.
“We are going to harness creativity, data, and digital innovation to deliver measurable results for our clients and create a powerhouse in the independent agency holding space.”
Good to know: Good Giant was originally created through a partnership between Foundry in Nevada and Red Square Agency in Alabama
During his time at DDB Chicago, Kissel oversaw strategic operations, creative projects, and cultural programs. He also served as DDB’s Global Business Lead for McDonald’s, working on creative effectiveness and customer relationship management. His experience includes leadership roles in agencies, media companies, and startup businesses.
Ben Yarbrough, Managing Director at Merit Capital Partners, commented: “Dave’s extensive leadership across agencies, media companies, and start-ups makes him uniquely qualified to lead Good Giant and Two by Four in building the next great independent agency holding group.
“His strategic vision and ability to develop high-performing teams will complement our leadership and drive transformative growth, delivering exceptional value to our clients.”
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
