SCCG Management partners with PureWager Group

The now three-way partnership between SCCG Management, Pure Wager Group and 22X Ventures has been established to roll out PureWager’s gaming technology solutions.

PureWager Group has already begun preparing the roll-out of its proprietary platform across the US, but will now be seeking new and better ways to scale through its new strategic partnership with SCCG Management.  

This new strategic partnership is backed by 22X Ventures, a private equity firm that has been partnered with PureWager since April. 

Wayne Stevenson and Elliott Banks, who run PureWager, are hoping to be able to leverage the advisory expertise of SCCG to press on with their goal of reshaping the US online sports betting landscape.  

Stephen Crystal, Founder and CEO of SCCG Management backed up these qualities as he welcomed the announcement of the union: “Their approach to engagement, combined with our global operational capabilities, creates an immediate force multiplier as we bring this platform to market.”  

Good to know: PureWager already has a partnership with BoscaSports to distribute kiosk technology across US Tribal markets 

The vertically integrated gaming technology firm has highlighted real-time interaction, personalized engagement and advanced gamification as advantages that can give the organization an edge over the market. 

PureWager’s Michigan Sportsbook is set to be launched in Q4 of 2025, while the company has four other states targeted for entry in Q2 2026. 

Offering his read on the potential for this three-way pooling of resources and expertise, Minh Le, Managing Partners at 22X Ventures, said: “With SCCG’s advisory leadership and PureWager’s bold product vision, we’re creating something the industry hasn’t seen before – a vertically integrated solution built for scale and community impact.” 

Rory Calland

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